Spend that can't outrun your revenue.
You're carrying payroll, tooling, and a runway you can't afford to blow. $YPOP is the one line item that only grows when your sales do — so it never eats the runway your investors are counting on.
Growth that burns runway is a liability.
Every other channel bills you upfront and hopes. Ad spend, retainers, tooling — costs that move whether or not the sale does. For a company counting quarters of runway, that's the risk you can least afford.
A safe return, by design.
01
Performance-based by design
Cost only moves when a real transaction lands — you pay out of revenue, not ahead of it.
02
Runway-safe
Spend maps to sales, so it can never get ahead of the money coming in.
03
Downside built out
The return is protected before a dollar leaves the business.
Three steps. One transaction.
Protected runway.
01
Onboard your roster
Bring your talent onto $YPOP once — attribution runs from there.
02
Their audience spend is attributed
Every creator-driven transaction is tracked and routed.
03
You earn on what they drive
A recurring line on top of the deals you already run.
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Structurally — cost is tied to real transactions, so it can't outrun revenue. It's a protected downside, not a promise of profit.
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Especially. It protects the runway your raise has to cover, because spend can't get ahead of sales.
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A capital-efficient growth channel — the payment layer creators, merchants, and athletes all route through.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
Good to know.
Protect your runway.
Add a recurring revenue line to the talent you already manage.