// Creator attribution for tourism
California already has the story. $YPOP helps prove who moved the crowd.
From inspiration → to visitation → to real transactions.
Visit California × Sacramento × Terra Madre × $YPOP
Tourism has changed.
People don't just choose destinations from ads anymore. They move because of Creators, Food, Unique Events and FOMO.
Sacramento is the lab.
Sacramento has the event.
Visit California has the reach.
Creators have the audience.
$YPOP has the attribution layer.
From global moment → to local proof → to statewide scale
One campaign. One ecosystem. One measurable Outcome.
The loop.
Creators drive discovery. Real people drive the economy. Every step is a transaction the campaign can see.
Creator posts
A creator shares the place, the plate, the moment.Fan engages
The audience sees it and wants in.Wallet / offer / event flow
The fan joins the wallet, claims the offer, or books the experience.Visits restaurant, merchant, or experience
Influence becomes a trip and a table.Transaction is attributed
The spend is tied back to the creator who moved it.Campaign ROI becomes visible
Partners see what the content actually did.
Simple to launch. Powerful to measure.
A proposed pilot built around the event: activate the city's food and culture, and measure every step from creator energy to local spend.
